How are you using 'G-data' (aka The Cloud) for real-time decision making?

A few G-facts:

Google knows an amazing number of web-connected things, including:
- 67% of all Web search results,
- 1% of all Web sales transactions,
- The traffic to more than 1.5 million Web sites,
- The physical locations of many things,
- The health of your machine if you have installed Google apps and
- The usage patterns of Google registered users.

Many experts have written about the weather pattern of knowledge exchange and transformed data access opportunities that have been created by Google - among the many positive effects of working with the Search giant, the ability to scale economically while reducing risks/costs/delays associated with new market entry may be among the most powerful. In today's Information economy, the ability to act on and enable time sensitive data can become a unique differentiator and a Brand-multiplier. Google may possess more knowledge than any organization in history of organizations, but what is your organization doing to create sustainable value with Google search results?

This obvious next step for any Growth-stage organization is to determine how to ensure access; given the amazingly short half-life of unique market data, Ensured Access has broad implications.

Thoughtful customers/partners will consider Google's emerging suite of cloud-based Enterprise services in context of how access to these evolves over time - the critical question becomes, "What can you do today to monetize the information that Google provides, and how is this information (and access to it) likely to change?" Also,"What are you doing to increase your familiarity with Google's capabilities/applications/tools?" Service-centered industries should build redundant networks that ensure access to Google value data (G-data), mindful that the true potential value of G-data lies not just your unfettered access to it but also your ability to act on or execute against it.