As part of it's deal with a variety of labels including EMI Group, Sony Corp's Sony Music Entertainment, Vivendi's Universal Music Group and Warner Music Group, Apple's 'Project Cocktail' promises to bring a novel content format (e-album) together with a unique form-factor (tbreleased in August, the Apple tablet) to create a new channel that could be targeted at Early-adopter baby boomers, Tech-challenged prosumers or other music-loving categories.

Could Cocktail represent Apple's answer to the Amazon Kindle? Retail model competition is already heating up with eBay's Skype product being sized-up by a plethora of VoIP packages emerging from the Cloud, and subscriber-based, Broadband enabled, form-friendly consumption could be the next market approach.

How will our friends in Cupertino market this innovative new package?

More to follow !